This is a Rocawear appreciation post.
As I was on a trip down fashion memory lane with friends I was reminded how incredible the art direction in 2000s Rocawear print ads were.
When I saw those images as a kid it made me feel like this luxurious lifestyle was attainable because the people looked like me and many were my (hip-hop) heroes at the time.
2021…
This brand should relaunch with the same aesthetic and brand identity they had 15–20 years ago but include:
👩🎤 — Influencer/artist billboards
📺 —Storytelling and insight on the brand in it’s heyday (podcasts, YouTube clips, etc)
🤝— Unexpected collabs (Ex: Rocawear x Rhude)
Also, before you get ready to tell me…I know Rocawear has already “relaunched”.
That’s why I wrote this.
